CURIO

+ Brand Identity The mission of Curio Wealth is to create a caring and collaborative approach to wealth management by evoking consistent curiosity and communication with clients. Discovery + Insight Curio's design process began with abstract marks meant to evoke the feeling of curiosity. Curio, meaning a rare or intriguing object, was used a platform on which to base design concepts. The feeling of being engaged and curious would be the main driving concept throughout the design process. Conceptualization + Design Development Many marks were created to evoke this feeling of curiosity, mostly abstract shapes and symbols. What was settled on was a happy medium of abstraction and representation. Curio’s new logo effectively captures the firm’s dedication to collaboration and curiosity. The square block, formed at the convergence of the three-lined circle, serves as a symbolic door that ignites natural curiosity, enticing Curio’s clients to step through and initiate a transformative journey of financial discovery and new possibilities. Design Team Pilcrow Design Co. + Beyond AUM